i am going to making print advert, TV advert and a radio advert for haribo sweets .its going to feature on popular TV shows in the breaks and on every radio show, and the print ad is going to feature i popular magazines all around the globe. my target is to make everyone in the world to know about haribo and to make them buy the sweets.
The purpose of my pitch is to show that sweets ar'nt that bad and we can enjoy them after every meal no matter what time of day.also to tell you snacks don't have to be boring.
Radio Advert
I had to make a script first before i was able to actually make the radio advert ,i recorded what i wrote on my script and then edited my recording in reaper is Audio Editing Software and it helped me edit my radio advert and i also added a jingle to it o make it more interesting i recorded my voice over i added music to my advert and the music i added was appropriate to what i said in the voice over i had to lower the volume so you are able to hear my voice but then i raised the volume levels at the appropriate time.
I had to research different radio advert on haribo before i was able to make mine i looked at old one and the ones that had recently come out and i made my mind up on what i was going to do my scripted was straightforward but there weren't a lot of radio advert so i looked a tv advert and used the research i got for that aswell to help me with my idea on how i was going to do my advert.
my technical understanding was limited with reaper as i have never used it before but i am extremely pleased with my result,if i did it again i would have had a better understanding in reaper because i now have some experience in it , i think this successfully advertises the advert because in the radio ad it clearly says multiple times what the product is and that they're too good to share.i had to add music appropriate to my script and at times i had to lower the music so it didn't drown out my speaking and then raised it at the right time so it fit in with the advert.
Print Advert
I had to make a print advert for haribo and i went about this by getting a picture of a packet of haribos and i put it into photoshop and got different types of haribos and tried to make as much of them as possible and i also got a picture of someone liking their lips to make it look like they are mouth watering.
i had to carry out research on the product before i was able to start making my own print advert.
i researched what packet of haribos i could use and what type of sweet i wanted to go with that packet of haribos and i also looked for a picture of someone licking their lips to try and show that haribos are mouth wateringly good,and i also looked at different print adverts so i had an idea how to do my print advert.
I think my advert helps advertise the product successfully because it is clearly showing the product and what it is and its also showing that it is mouth wateringly good and i personally think this advert represents the product quite well and it will sell successfully.
The technical understanding is that even though i'm very pleased with the print advert i have created if i did it again i would of make it better in photoshop i would of made the background better an made i a bit darker and made the product lighter so the product stands out more.
TV Advert
for the TV advert we were originally going to do it on haribo but we had to do it on e-cigarettes because we had people off that day we were filming so we had to find something else to advertise, before we started filming we had to create a script to show the actors what to say and made a story board to show what was going to happen in the scenes,there was also a detail description of the different types of camera shot we used,after filming we used adobe premier which is a video editing software this is the software we used to make are final touches on the advert before we finished it.
the editing tools we used were adobe premiere and the advertising technique was promise of a benifit
Introduction
We have been commissioned by E6 global media to produce an advertising campaign
for a haribo. we will create a
range of print media adverts, radio commercials and a television commercial
with individual edits that will be put to the
advertising manager to decide on the final chosen one.
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